Brooks Transcend

Brooks was premiering an all new shoe, the Transcend, and they were looking for a way to share it with running influencers around the world. Hailed as a revolutionary and futuristic piece of footwear, we wanted to create a shippable shoebox that looked like it came out of the Star Wars universe. We came up with the Transcend 1 Space Pod and we souped it up with motorized doors, motion sensing LEDs, an audio system and even a miniature flat screen that seemed to allow a look inside the craft as a futuristic captain extolled the virtues of the shoe.

Over 400 of our space pods were deployed across North America and Europe. As we hoped, runners who received them were pretty thrilled and our spaceship got written up in Runner's WorldThe New York TimesComplex and in the blogs of manymany runners.