Adidas Energy Run
Adidas Running had just launched the Ultra Boost and they wanted to mark the shoe's debut with an event scheduled around the New York City Marathon. We knew there would be a lot happening around the marathon so we decided to target influencers and press and take them on an unforgettable night run. We wanted to heighten the energy of New York City in the same way that Ultra Boosts heightened their run.
We recruited two key influencers and had them lead other influencers and journalists (each sporting new pairs of Ultra Boost) on a 5k night run through the streets of New York, into the New Museum, across the stage at a club, up on rooftops, onto a track where they went toe-to-toe with two NCAA champions and right through the middle of a trendy restaurant before ending at The Boost Experience, a glowing tent full of interactive exhibits about Adidas’ new footwear technology. All the runners' social feeds were packed with photos from the surprising and memorable night. You can read more about the Energy Run in Footwear News and AdWeek.